Attitudinal profiles of potential shared cargo bike users in Budapest

Shared cargo bike systems offer a practical and promising alternative for short-distance urban trips, especially where cars dominate last-mile delivery and household travel. Yet, their adoption across most of the European continent remains limited and highly context dependent. Understanding the profiles of potential users is essential for designing targeted interventions that promote uptake. Hence, this study draws on survey data from 941 respondents across Budapest to segment potential users. Using Latent Class Cluster Analysis, this study explores the heterogeneity of urban travelers’ attitudinal profiles, identifying how these variations shape their openness to adopting shared cargo bike services. Based on the analysis, 6 clusters are identified: disengaged, sceptics, indifferent, explorers, supporters, and enthusiasts. While middle-aged individuals are almost evenly distributed across clusters, older respondents are mainly disengaged or sceptics, and younger adults show a higher concentration in the indifferent cluster. Car users are predominantly found among sceptics, whereas multimodal individuals or cyclists are typically supporters or enthusiasts. By integrating segmentation which includes attitudinal factors, this study informs targeted strategies for shared cargo bike uptake and offers insights that support sustainable mobility transitions in other urban contexts.