Qualitative analysis reveals links between online craft communities and far-right recruitment among women, highlighting how traditional gender norms sanitize extremist ideologies.
The link between online “tradwives” and far-right politics is well established, but there is little material exploring the overlap between online crafting spaces and far-right political activity. This article engages with the rise of a new reactionary organization in New Zealand between 2020 and 2023 (Voices for Freedom) and the online crafting world through reactionary “craftivist spaces” (Blocked Magazine), exploring links between craft spaces, tradwife influencers, and political organizing for far-right projects. We argue that the sanitization of white supremacist values and violent settler histories through the production of white women's roles and norms creates space for the activation of far-right political organizing within ostensibly apolitical spaces.
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Vandewiele et al. (2026) studied this question.
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