In a recent paper, we described the development and application of a labeled affective magnitude (LAM) scale for assessing liking/disliking (Schutz and Cardello 2001). Here we present the exact numerical scale‐point locations corresponding to the verbal labels of the scale, so that investigators can easily construct the LAM scale for use with either paper or computer‐based ballots.
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Cardello et al. (2004) studied this question.
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