Quality Related Communication Approaches for Organic Food

As food quality becomes more complex, consumers tend to reduce their involvement in the food purchase and price becomes relevant, given the lack of information available on food products. The organic food sector provides high, complex food quality profiles and has therefore been seriously affected by this development. Some food SMEs are starting to emphasize certain quality factors, ie., sustainability in food production and processing, to communicate products added value. This article provides an overview of the main media of communication on food quality. It also presents the results from an information display matrix, used to analyze the consumer's information and quality assessment behaviour for apple purchase in Switzerland.