A laboratory experiment was conducted to test several propositions from the economics literature about the effects of advertising on the search behavior and brand choices of consumers. Specifically, the study examined how consumers searched for and selected a dentist when advertising was and was not available to assist them.
No takes yet. Share an insight, caveat, or question.
Bloom et al. (1982) studied this question.
Synapse has enriched 4 closely related papers on similar clinical questions. Consider them for comparative context: