Rise Of East Asian Media Connection: Japanese And Korean Cultural Globalisation Through Media

Media and cultural globalisation have progressed to a new level of development and penetration in the age of ubiquitous media technologies and applications. While powerful missionaries of global media culture have penetrated and integrated various media markets, the development of East Asian media cultural production and inter-Asian media production and consumption has become apparent. These developments, on the other hand, enable the disguising of anti-ethnocentric patterns of cultural production, circulation, and connection as globalisation. This eventually invites dialogic connections among people from different regions. In the context of the uneven globalisation process, this article critically reviews the rise of East Asian media culture production and how inter-Asian connectivity plays its role in limiting symmetrical cultural exchange within Asia. The debate spans two of East Asia's most powerful media imperialists: Japan and Korea, as well as their transnational media and culture industries and how they started. The methodology used is literature review and observation, which leads to findings based on secondary data. Arguments on the impact of their advancement also discuss the effects of the media and cultural swapping on their Southeast Asian counterparts based on past research. In future studies, researchers must investigate the unevenness and inequality in the inter-Asian mass culture network, particularly their impact on Southeast Asian countries, where upcoming research can collaborate transnationally with various social actors to advance inter-Asian media culture connections in a more democratic and dialogic manner.