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October 1, 1983Journal of Advertising

An Evaluation of NAD/NARB Purpose and Performance

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Authors

GAGary ArmstrongJOJulie L. Ozanne

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Armstrong et al. (1983) studied this question.

synapsesocial.com/papers/6a8a75d1ec2e105e8ac149bahttps://doi.org/10.1080/00913367.1983.10672844
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