What does this research mean for the field?

Physician racial concordance, rather than individual-level self-affirmation interventions, determines Black women's trust and receptivity to targeted physical activity promotion messages. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine whether a self-affirmation intervention improves Black women's receptivity and trust toward targeted physical activity messaging delivered by racially discordant physicians.

August 23, 2026Health Psychology

Exploring racial dis(con)cordance and self-affirmation in physical activity messaging to Black women.

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Authors

SASheba M. Aikawa EPEvava S. Pietri KPKatherine Parks

Discussion

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Overview

Experimental study demonstrates that physician race concordance drives physical activity message acceptance in Black women, highlighting the importance of racial representation in healthcare.

Key Points

To examine whether a self-affirmation intervention improves Black women's receptivity and trust toward targeted physical activity messaging delivered by racially discordant physicians.
Black women (N = 370) completed either a self-affirmation or control writing task.
Participants reviewed a targeted physical activity message delivered by either a Black or White male physician.
Outcomes included physician trustworthiness, affective response, perceived discrimination, and message persuasiveness.
Physician race concordance significantly shaped outcomes (p < .001), whereas the self-affirmation intervention did not enhance receptivity to discordant messaging.
Targeted messages delivered by Black physicians were trusted and positively received, whereas identical messages from White physicians elicited anger and perceived discrimination.

Cite This Study

Aikawa et al. (2026) studied this question.

synapsesocial.com/papers/6a8aad667677a341144458e6 https://doi.org/10.1037/hea0001639

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August 23, 2026Health Psychology

Exploring racial dis(con)cordance and self-affirmation in physical activity messaging to Black women.

View Full Paper

Ask AI

Bookmark

Authors

SASheba M. Aikawa EPEvava S. Pietri KPKatherine Parks

Discussion

Member takes

Overview

Experimental study demonstrates that physician race concordance drives physical activity message acceptance in Black women, highlighting the importance of racial representation in healthcare.

Key Points

To examine whether a self-affirmation intervention improves Black women's receptivity and trust toward targeted physical activity messaging delivered by racially discordant physicians.
Black women (N = 370) completed either a self-affirmation or control writing task.
Participants reviewed a targeted physical activity message delivered by either a Black or White male physician.
Outcomes included physician trustworthiness, affective response, perceived discrimination, and message persuasiveness.
Physician race concordance significantly shaped outcomes (p < .001), whereas the self-affirmation intervention did not enhance receptivity to discordant messaging.
Targeted messages delivered by Black physicians were trusted and positively received, whereas identical messages from White physicians elicited anger and perceived discrimination.

Cite This Study

Aikawa et al. (2026) studied this question.

synapsesocial.com/papers/6a8aad667677a341144458e6 https://doi.org/10.1037/hea0001639

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