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August 23, 2026Marketing TheoryOpen Access

The concept of market resilience: Towards a performative perspective

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Authors

BFBjörn FischerNÖNurgül ÖzbekSGSusi Geiger

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Overview

Conceptual analysis reveals market resilience is dynamically enacted rather than possessed across economic sectors, suggesting resilience should be studied as an ongoing practice.

Key Points

  • Reconsider the concept of market resilience through a performative and practice-based lens, shifting from static capabilities to dynamic enactments.
  • Conducted a theoretical synthesis integrating Science and Technology Studies (STS) and Actor-Network Theory (ANT) into market studies.
  • Critiqued traditional resilience frameworks using structural examples from financial, housing, food, and healthcare markets.
  • Identified three limitations of dominant models: viewing resilience as an inherent capability, overemphasizing failure prevention, and relying on asymmetric retrospective accounts.
  • Formulated a performative model where market resilience is dynamically enacted through three interconnected practices: instigation, incorporation, and insistence.

Cite This Study

Fischer et al. (2026) studied this question.

synapsesocial.com/papers/6a8aae0f7677a34114446cd9https://doi.org/10.1177/14705931261479450
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