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Marketing Theory

  • h-index: 97
  • Total citations: 42,631
  • Total papers: 661
  • Impact factor: 3.239130434782609

Homepage: http://www.sagepub.com/journals/Journal201550/title

Marketing Theory

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H-Index = 97
Citations = 42.63K+

Papers

Evidence

Recent papers in Marketing Theory

  1. Living with nothingness: Consumer intentionality and meaning-making in the no-where placeMarketing Theory · Sun,
  2. The promise of dwelling – Affective encounters with ‘not yet’ dataMarketing Theory · Mon,
  3. Time: The gift that keeps on givingMarketing Theory · Sat,
  4. About love and algorithms: Navigating the logics of contemporary datingMarketing Theory · Fri,
  5. Curating emancipatory praxis: Exhibition as methodMarketing Theory · Tue,
  6. Centring the curated margins: Exclusionary inclusion as decolonial borderwork in First Nations art marketsMarketing Theory · Tue,
  7. The concept of market resilience: Towards a performative perspectiveMarketing Theory · Fri,
  8. Collective sensemaking in interactive value formation: A study of conversational agentsMarketing Theory · Mon,
  9. Markets, inequality, and poverty under finance capitalismMarketing Theory · Sun,
  10. Theorizing the consumerized: CCT beyond Maslow and towards post-anthropocentrismMarketing Theory · Sat,

About Marketing Theory

Marketing Theory carries 661 indexed papers, 42,631 citations, h-index 97 in Synapse's enriched corpus. Each paper indexed here includes structured clinical evidence extraction (PICO), methodology classification with level of evidence, and links to related guideline recommendations where applicable.

On Synapse's credibility score (derived from SJR ranking and cross-citation patterns), Marketing Theory sits among the highest-credibility cardiovascular journals.

The journal's official homepage is at http://www.sagepub.com/journals/Journal201550/title.

Use the feed below to follow new Marketing Theory publications with AI-enriched analysis — each paper is decomposed into study design, population, intervention, comparator, primary outcome, and key finding, with the underlying evidence traceable to the primary source.

Deterministic synthesis from Synapse's enriched records — 102 words.