Exploring atmospheres of consumption

Exploring Atmospheres of ConsumptionAtmospheres imbue everything, they tinge the whole of the world or a view, they bathe everything in a certain light (Böhme, 2013: 2) This special issue expands our field's understanding of atmosphere, experiences of place that emerge from the entanglement of affects and emotions, bodies and objects, spaces and rituals, meanings and memories.From the Greek words for vapor (atmos) and sphere or realm (sphaira), the concept of atmospheres bears a meteorological metaphor that emphasises how these experiences seem to surround space -like a 'haze' (Böhme, 1993: 114) -flowing among us, affecting us, and shaping our evaluations of locations, objects, and people, often before conscious thought (Ahmed 2014;Thrift 2008).Felt yet intangible, it is no wonder that atmospheres are conceptualised as slippery and elusive (Sumartojo and Pink, 2019).Marketing scholars have long appreciated the possibility for consumption contexts to stimulate emotions and trigger cognitive responses.