What does this research mean for the field?

Employing multimodal arts-based methods to 'dwell' in elusive, affect-drenched data facilitates affective sensemaking and helps materialize the immaterial aspects of organizational research. Novelty: ClaimNovelty.METHODOLOGICAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine how engaging with elusive, affect-laden 'not-yet' data through multimodal arts-based methods enables alternative forms of qualitative sensemaking in organizational research.

September 8, 2026Marketing TheoryOpen Access

The promise of dwelling – Affective encounters with ‘not yet’ data

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Authors

VRVictoria Rodner JYJing Yuan SOStephanie O’Donohoe

Discussion

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Overview

Qualitative methodological inquiry reveals how arts-based dwelling captures elusive emotional data in organizational contexts, highlighting new ways of knowing within highly charged atmospheres.

Key Points

To examine how engaging with elusive, affect-laden 'not-yet' data through multimodal arts-based methods enables alternative forms of qualitative sensemaking in organizational research.
Conducted an affective ethnography at the Museum of Broken Relationships in Zagreb.
Applied multimodal arts-based approaches—including resonant writing, poetry, and illustration—grounded in Heideggerian conceptualizations of dwelling.
Poetic dwelling materializes elusive, immaterial data, capturing the spatial, temporal, and material intensities of affective encounters.
Demonstrates an effective qualitative framework for interpreting and researching emotionally charged atmospheres without relying exclusively on traditional representational methods.

Cite This Study

Rodner et al. (2026) studied this question.

synapsesocial.com/papers/6a9fd79b58e84d0ff5b4657f https://doi.org/10.1177/14705931261480400

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September 8, 2026Marketing TheoryOpen Access

The promise of dwelling – Affective encounters with ‘not yet’ data

View Full Paper

Ask AI

Bookmark

Authors

VRVictoria Rodner JYJing Yuan SOStephanie O’Donohoe

Discussion

Member takes

Overview

Qualitative methodological inquiry reveals how arts-based dwelling captures elusive emotional data in organizational contexts, highlighting new ways of knowing within highly charged atmospheres.

Key Points

To examine how engaging with elusive, affect-laden 'not-yet' data through multimodal arts-based methods enables alternative forms of qualitative sensemaking in organizational research.
Conducted an affective ethnography at the Museum of Broken Relationships in Zagreb.
Applied multimodal arts-based approaches—including resonant writing, poetry, and illustration—grounded in Heideggerian conceptualizations of dwelling.
Poetic dwelling materializes elusive, immaterial data, capturing the spatial, temporal, and material intensities of affective encounters.
Demonstrates an effective qualitative framework for interpreting and researching emotionally charged atmospheres without relying exclusively on traditional representational methods.

Cite This Study

Rodner et al. (2026) studied this question.

synapsesocial.com/papers/6a9fd79b58e84d0ff5b4657f https://doi.org/10.1177/14705931261480400

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