What does this research mean for the field?

Employing exhibition as a qualitative research method enables consumer research to achieve emancipatory praxis by making research findings accessible to broader, non-academic audiences. Novelty: ClaimNovelty.METHODOLOGICAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

Introduce exhibition curation as an alternative qualitative methodology in consumer research to move scholarship beyond academic circles toward public emancipatory praxis.

September 3, 2026Marketing TheoryOpen Access

Curating emancipatory praxis: Exhibition as method

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Authors

LHLeighanne Higgins KOKillian O’Leary

Discussion

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Overview

Methodological framework demonstrates the use of exhibition curation in consumer research, highlighting a pathway toward public emancipatory praxis beyond academia.

Key Points

Introduce exhibition curation as an alternative qualitative methodology in consumer research to move scholarship beyond academic circles toward public emancipatory praxis.
Drew on curation theory to establish a structural qualitative research guide for designing and conducting academic exhibitions.
Demonstrated the application of this method through a qualitative consumer research initiative titled ‘The Marketplace & I’.
Demonstrated that curating public exhibitions transitions qualitative consumer research from insular methodological emancipation to active emancipatory praxis.
Showed that exhibition-based research expands academic accessibility by translating complex consumption experiences directly for non-academic audiences.

Cite This Study

Higgins et al. (2026) studied this question.

synapsesocial.com/papers/6a993511636c6408cfa7cf3b https://doi.org/10.1177/14705931261444814

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September 3, 2026Marketing TheoryOpen Access

Curating emancipatory praxis: Exhibition as method

View Full Paper

Ask AI

Bookmark

Authors

LHLeighanne Higgins KOKillian O’Leary

Discussion

Member takes

Overview

Methodological framework demonstrates the use of exhibition curation in consumer research, highlighting a pathway toward public emancipatory praxis beyond academia.

Key Points

Introduce exhibition curation as an alternative qualitative methodology in consumer research to move scholarship beyond academic circles toward public emancipatory praxis.
Drew on curation theory to establish a structural qualitative research guide for designing and conducting academic exhibitions.
Demonstrated the application of this method through a qualitative consumer research initiative titled ‘The Marketplace & I’.
Demonstrated that curating public exhibitions transitions qualitative consumer research from insular methodological emancipation to active emancipatory praxis.
Showed that exhibition-based research expands academic accessibility by translating complex consumption experiences directly for non-academic audiences.

Cite This Study

Higgins et al. (2026) studied this question.

synapsesocial.com/papers/6a993511636c6408cfa7cf3b https://doi.org/10.1177/14705931261444814

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