Digital Transformation and Innovation in an Entrepreneurial Fintech SME: Implications for Social Sustainability from the PiggyVest Case

This paper examines the relationship between digital transformation capabilities and perceived organizational performance in an entrepreneurial fintech SME and considers, at an interpretive level, how these capabilities may support more accessible digital financial services. The study focuses on PiggyVest, a Nigerian digital savings and investment platform. Methodologically, it adopts an embedded single-case research design that combines quantitative survey evidence with qualitative interpretation and secondary-source analysis of the firm’s inclusion- and governance-related practices. The quantitative component examines digital integration, process automation, change management, and training and capability development in relation to perceived organizational performance. The case-based analysis then considers how PiggyVest’s digitally enabled service model may reduce barriers to savings and investment services and support financial inclusion under appropriate governance conditions. Descriptive and correlational results indicate positive associations between the examined dimensions of digital transformation and perceived organizational performance. The broader implications for financial inclusion and social sustainability are not directly measured and are therefore presented as case-based interpretations rather than demonstrated societal effects. The paper contributes to research on digital transformation, SME innovation, entrepreneurship, and sustainability by clearly distinguishing between firm-level empirical evidence and broader interpretive implications.