Attitude of People Towards Social Networking Sites in Context of Sex, Community, Inhabitation and Level of Education

Attitude of People Towards Social Networking Sites in Context of Sex, Community, Inhabitation and Level of Education Priti Kumari Dr. Rajnish Kumar Gupta The present study aimed to compare attitude of people towards social networking sites in context of sex-difference (male vs female), community (Hindu vs Muslim), inhabitation (Urban vs Rural) and level of education. It was hypothesized that there will be significant difference in attitudes of people towards social networking sites between (i) male and female, (ii) Hindu and Muslim, (iii) Urban and Rural and (iv) highly and poorly educated respondents. For the purpose 400 respondents were selected from Muzaffarpur based on purposive sampling. The respondents were administered Attitude Towards Social Networking Site Scale (SATSNS) by Suryawanshi and Deolia to measure their attitudes towards social networking sites. Besides these, a PDS was administered to them. The obtained data were analysed using t-values. It was found that male and urban respondents showed their dominance over their counterpart groups in terms of having higher attitudes towards social net-working sites. Moreover, attitude of social networking sites is independent of Hindu-Muslim Community and level of education. Thus, it was concluded that attitude towards social networking sites is influenced by gender and inhabitation but independent of community and level of education.