Synapse
⌘+K
Synapse
PulseExploreClubsResearchersJournals
Instagram
HomeClubsExplore
May 30, 2023Pakistan Business ReviewOpen Access

Examining the Mediating Effect of Online Engagement and Online Reviews: The Influence of Influencer Credibility on Consumer Purchase Intentions

View Full Paper
Ask AI
Bookmark
Share

Authors

SZSyed Ahsan Ali ZamanAAAdnan AnwarIHIrfan Ul Haque

Discussion

Loading...

Member takes

Overview

Empirical study reveals that customer engagement drives purchase intentions more than reviews in online consumers, highlighting the central role of influencer credibility.

Key Points

  • To examine how influencer credibility, customer engagement, and online reviews interact to drive consumer purchase intentions for endorsed products.
  • Evaluated the impact of influencer credibility and trustworthiness on consumer engagement and subsequent purchase behavior.
  • Assessed the mediating role of customer engagement and tested customer reviews as a potential moderator of purchase intention.
  • Customer engagement emerges as the primary driver translating influencer endorsements into consumer purchase intentions.
  • Influencer credibility significantly enhances consumer engagement and increases willingness to buy premium goods, whereas online customer reviews exert minimal influence.
  • Customer reviews do not significantly moderate the relationship between influencer trustworthiness and purchase intention.

Cite This Study

Zaman et al. (2023) studied this question.

synapsesocial.com/papers/6a8acc63c716e89f35dec06ahttps://doi.org/10.22555/pbr.v24i4.872
View Full Paper
Ask AI
Bookmark
Share

Also Consider

Synapse has enriched 5 closely related papers on similar clinical questions. Consider them for comparative context:

  1. 1Impact of social media celebrities credibility on followers’ online purchasing behavior: mediating role of followers’ loyalty2025 · 5 citations
  2. 2Impact of Influencer Marketing on the Purchase Intention of Consumers2025 · 1 citations
  3. 3From Likes to Buys: Unveiling the Impact of Social Media Influencers on Consumer Behavior and Market Dynamics2024 · 6 citations
  4. 4From Influence to Purchase: Unraveling the Impact of Influencer Credibility, Brand-Involvement and Influencer Professionalism on Perceived Quality and Trust-Driven Purchase intention2024 · 4 citations
  5. 5When influencers get real: how do customers react?2025 · 1 citations