What does this research mean for the field?

Implementing robust cybersecurity measures, such as multi-factor authentication and AI-powered fraud detection, alongside regulatory compliance, is essential to mitigate rising digital threats and foster consumer trust in e-commerce. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

To examine cybersecurity challenges in e-commerce, evaluate enterprise defense strategies, and assess regulatory frameworks that protect consumer privacy and financial data.

August 24, 2026Open Access

Cyber security in Online Shopping: Protecting Consumer Data in the Digital Marketplace

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Authors

DCDr. Pradeep Kumar Chaudhary PVProf. Shailendra Kumar Verma

Discussion

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Implication

Narrative review demonstrates how cybersecurity threats shape consumer trust in digital marketplaces, highlighting the need for robust technical defenses and data protection regulations.

Key Points

To examine cybersecurity challenges in e-commerce, evaluate enterprise defense strategies, and assess regulatory frameworks that protect consumer privacy and financial data.
Analyzed common cyber threats to online retail, including phishing attacks, malware, and payment fraud.
Evaluated technical defense mechanisms, such as encryption protocols, multi-factor authentication, and AI-powered fraud detection.
Examined the compliance and governance role of regulatory policies, including the General Data Protection Regulation (GDPR).
Identified phishing, malicious software, and fraudulent payment channels as major threats directly impairing consumer trust and modifying online purchasing behavior.
Determined that implementing multi-layered safeguards—primarily encryption, multi-factor authentication, and automated AI monitoring—significantly reduces exposure to identity theft and data leaks.

Cite This Study

Chaudhary et al. (2026) studied this question.

synapsesocial.com/papers/6a8c00d0bca056c88e6dfd3c https://doi.org/10.5281/zenodo.22053934

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Implication

Narrative review demonstrates how cybersecurity threats shape consumer trust in digital marketplaces, highlighting the need for robust technical defenses and data protection regulations.

Cyber security in Online Shopping: Protecting Consumer Data in the Digital Marketplace

Discussion

Member takes

Implication

Key Points

Cite This Study

Cyber security in Online Shopping: Protecting Consumer Data in the Digital Marketplace

Discussion

Member takes

Implication

Key Points

Cite This Study

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