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Traceability is receiving growing attention in the food and agribusiness industry. The main objectives of this study were to examine current trends in food traceability implementation in the United States, determine key industry developments, research gaps, and the future prospects. The study reveals that traceability concerns on livestock-based food products are high but limited for fruits and vegetable industry, and consumers are willing to pay higher premiums for food product traceability. The study observed that traceability systems in the United States are inefficient and recommends policies on developing efficient traceability systems, technology integration, and improved timeliness in product recalls.
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Herath et al. (2014) studied this question.
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