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Aesthetic or literary approaches to television, this essay argues, provide an essential corrective to recent emphases on the ideological dimensions of modern media. Calling for an aesthetic anthropology that understands television shows both as manufactured artifacts and as fictional texts, the essay defines television as a contemporary American instance of consensus narrative, a cultural formation or institution in which society's central beliefs and values undergo continuous rehearsal, testing, and revision.
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David R. Thorburn (1987) studied this question.
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