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October 5, 2018Journal of Islamic marketing

Conceptualizing the relation between halal logo, perceived product quality and the role of consumer knowledge

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AJAnam JaveedBIBin Lebai Othman Ismail

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Javeed et al. (2018) studied this question.

synapsesocial.com/papers/6a8c4f686ca325caf2853124https://doi.org/10.1108/jima-02-2017-0019
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