The influence of quality culture on the work motivation of lectures at Vietnam national University of Agriculture

This study aimed to analyze the quality culture factors affecting the work motivation of lecturers at the Vietnam National University of Agriculture (VNUA). A quantitative research study was conducted with 197 samples through direct and indirect interviews. After collecting and processing data, a regression analysis was conducted to assess the impact of the quality culture factors on the work motivation of lecturers. The results showed that there are three groups of quality culture factors (human resource management and mission, training and evaluation of education programs, and quality assurance system) that have a positive impact, of which human resource management and mission have the greatest influence on the work motivation of lecturers. Based on the findings, recommendations on these quality culture factors were made to enhance the work motivation of lecturers at VNUA.