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Drawing on questionnaire‐based survey data and web‐based data, this article examines the introduction of virtual branch websites within 12 branches of UNISON. The article situates e‐communications within a union communications strategy from the perspective of union members and shows how the virtual branch websites contribute to aspects of union renewal including organization and participation, union democracy and the conduct of industrial disputes.
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Kerr et al. (2013) studied this question.
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