To investigate the effects of garment hue, garment value, and garment style on college recruiters' assessments of employment potential a 2 × 2 × 2 experimental design was used. Experimental conditions were based on recommendations from a commercial color analysis system to evaluate also the role of personal color analysis. Photographs were attached to questionnaires which contained seven employment potential statements. Factor analysis generated two employment potential factors, Leadership and Compatibility. Multivariate analysis of factor scores yielded a significant 2-way interaction for hue × value. Univariate F tests gave a significant effect for Compatibility. Generally, value appeared to have a greater influence on assessments of employment than did hue. There were no significant effects associated with style of garment. In addition, the results did not fully support the commercial color recommendations.
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Francis et al. (1988) studied this question.
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