Joining UNISON : does the reform of a union organising strategy change how members perceive their recruitment?

Drawing on survey evidence collected between 2001 and 2012, this article examines whether changes in the organising approach of UNISON were reflected in changes in the routes of entry of new members into the union. The article shows that shifts in UNISON policy were marginal to the pattern of entry into the union. The implications of these findings for the concept and implementation of organising are subsequently reviewed.