Studies on the Effect of CSR on FP: Modest Role of Media Focus (Case FTSE 100: 2012–2020)

More and more businesses are seeing the value of corporate social responsibility for their own growth in the post-epidemic period. Regarding the connection between CSR and financial performance (FP), there is disagreement. We gathered information from businesses listed on the FTSE 100 between 2012 and 2020 to ascertain whether CSR was favorably or negatively connected with financial performance. We used media attention as a moderator. Companies with good CSR performance have high levels of FP, according to a regression analysis. A corporation does better in terms of CSR the more frequently it appears in the media. Depending on the sort of emotion reported in both positive and negative stories, we divided media attention into two categories. Reviews that are both favorable and negative tend to increase the positive effects of CSR on financial success. These empirical findings take endogeneity into account and continue to hold up when different variable measures are used. The findings of this white paperadd to current linkage modeling research and shed light on the mechanisms governing the relationship between CSR and FP links, with implications for the long-term sustainability of businesses.