The Sociogram

BACKGROUND: Focus groups are being utilized increasingly in health services research; however, methods of analyzing focus groups to acknowledge group processes are still under development. OBJECTIVES: To explore the use of sociograms as a tool in focus group analyses. METHODS: Sociograms are presented for two focus groups which were conducted to complement a randomized controlled trial on the use of audiovisual distraction during minor surgery. The sociograms are interpreted to accentuate issues that may arise during focus group research. RESULTS AND DISCUSSION: Sociograms offer a useful method of conceptualizing group dynamics, drawing comparisons between focus groups, and reflecting on moderator technique. The sociogram is a useful aid for displaying and interpreting data from focus group discussions when used in combination with further qualitative inquiry.