One strategy used by nations to enhance their image is to host global media events. This study examines Associated Press, Reuters, and Inter Press Service coverage of six major U.N. summit meetings for their presentation of the host nations. Three of the conferences took place in western capitals; three were held in the developing world. While hosting a summit resulted in a nation getting a higher profile than it would if only a participant, western hosts received more overtly positive coverage than those from the developing world. The topic of the U.N. summit also influenced how news agencies portrayed a host nation.
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Giffard et al. (2000) studied this question.
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