What does this research mean for the field?

Landscape design and ornamental plants, particularly plant diversity and specific landscape features, are positively associated with tourists' purchase preferences in tourism enterprises. Novelty: ClaimNovelty.INCREMENTAL. Consensus alignment: ConsensusAlignment.NEUTRAL.

What question did this study set out to answer?

Evaluate the perceived importance of landscape design and ornamental plant features in tourism enterprises and examine their relationship with consumer purchase preferences.

August 27, 2026Research in Agricultural SciencesOpen Access

The Association Between Landscape Design, Ornamental Plants, and Purchase Preferences in Tourism Enterprises

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Authors

HÇHandan Çakar OAOnur Atak HAHülya Akat

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Implication

Cross-sectional survey demonstrates positive associations between hotel landscape design, plant diversity, and guest purchase preferences, suggesting greenery acts as a strategic business asset.

Key Points

Evaluate the perceived importance of landscape design and ornamental plant features in tourism enterprises and examine their relationship with consumer purchase preferences.
Surveyed 489 participants using a structured questionnaire.
Analyzed responses using exploratory factor analysis, reliability analysis, descriptive statistics, and Pearson correlation analysis.
Identified seven perception factors encompassing hotel image, price perception, plant diversity, maintenance and aesthetics, and three landscape element dimensions.
Found significant positive correlations between landscape perception dimensions and purchase preferences, with hotel image, plant diversity, and decorative landscape features (night lighting, water elements) demonstrating the strongest associations.

Cite This Study

Çakar et al. (2026) studied this question.

synapsesocial.com/papers/6a8fe99110c91c1e92621358 https://doi.org/10.17097/agricultureatauni.1927299

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Implication

Cross-sectional survey demonstrates positive associations between hotel landscape design, plant diversity, and guest purchase preferences, suggesting greenery acts as a strategic business asset.

The Association Between Landscape Design, Ornamental Plants, and Purchase Preferences in Tourism Enterprises

Discussion

Member takes

Implication

Key Points

Cite This Study

The Association Between Landscape Design, Ornamental Plants, and Purchase Preferences in Tourism Enterprises

Discussion

Member takes

Implication

Key Points

Cite This Study

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