Money talks – A qualitative analysis of the organizational change connected with the corporation formation of a voluntary sport club / Money talks – Eine qualitative Analyse des organisationalen Wandels und der Korporationsbildung in einem freiwilligen Sportverein

Summary The purpose of this study was to illustrate and analyze the organizational change the Swedish voluntary sports club IF Björklöven went through in connection with the corporation formation of its representative team. The study was made with institutional theory as a theoretical frame of reference. Particularly important for the shaping of the study was a theoretical model by Greenwood and Hinings (1996). The data was collected using semi-structured interviews with seven respondents representing different parts of the organization. The results show that the change process was driven and enabled for the most part by the offer of SEK 22.5 million from an external financier. The restructuring has brought about a change in the way Björklöven thinks about the outcome, purpose, structure and goals of the organization, now that the organization is moving towards a more market-oriented way of organizing.