Children and television advertising: Some research and some perspectives

This paper's focus is on televised food advertisements and their effects on young children. Pertinent literature that demonstrates children's learning from television commercials is reviewed. A field study using a graphic portraying nutrition information, suitable for television use, is summarized. From information derived from this graphic, young children were able to evaluate the nutrition content of foods. The authors raise questions concerning directions for future research and action and a possible role psychologists and other health care personnel could play in this process.