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Journal Article Update: Sex-Role Messages in TV Commercials Get access William J. O'Donnell, William J. O'Donnell 1William J. O'Donnell is a clinical psychologist at the Counseling Center, North Carolina State University at Raleigh Search for other works by this author on: Oxford Academic Google Scholar Karen J. O'Donnell Karen J. O'Donnell 2Karen J. O'Donnell is a clinical psychology graduate student at the University of North Carolina at Chapel Hill Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 28, Issue 1, March 1978, Pages 156–158, https://doi.org/10.1111/j.1460-2466.1978.tb01579.x Published: 07 February 2006
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O'Donnell et al. (1978) studied this question.
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