Journal Article Women in TV Commercials Get access Alice E. Courtney, Alice E. Courtney 1Alice E. Courtney and Thomas W. Whipple are assistant professors of Marketing, Faculty of Administrative Studies, York University, Toronto Search for other works by this author on: Oxford Academic Google Scholar Thomas W. Whipple Thomas W. Whipple 1Alice E. Courtney and Thomas W. Whipple are assistant professors of Marketing, Faculty of Administrative Studies, York University, Toronto Search for other works by this author on: Oxford Academic Google Scholar Journal of Communication, Volume 24, Issue 2, June 1974, Pages 110–118, https://doi.org/10.1111/j.1460-2466.1974.tb00375.x Published: 07 February 2006
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