Effect of Financial Incentives on Water Saving Behaviour amongst Teenagers in Ahmedabad

Water conservation is preserving water and preventing its usage. Freshwater is a scarce resource, and roughly 4 billion people face water scarcity for at least a month every year. Even though water covers most of the Earth’s surface, only a small amount is freshwater that people can use for drinking, farming, and daily activities. As the population increases and cities grow bigger, the need for clean and safe water increases. Teenagers are the next generation to inherit the planet, and teens need to conserve freshwater. By saving water in simple ways, young people can help protect this valuable resource. It is also important for teenagers to spread awareness about water conservation. This paper presents an experiment where students were given rewards to complete and submit tasks related to water conservation to measure the effect of financial incentives on water-saving behavior in teenagers. The water-saving behaviour was measured using a Likert scale before and after the experiment. The results concluded that financial incentives increased water-saving behaviours in teens as measured by the General Attitude Towards Water Conservation (GAWC), Perceived Moral Obligation (PMO) and Behavioural Intentions (BI) subscales of the Likert scale.