A framework for analysing awe in tourism experiences

Awesome" is arguably one of the most highly desirable experiential accolade for both tourists and the providers of those experiences. To achieve this accolade, a tourist product or place must be able to make tourists feel the emotion of awe. Both for commercial tourist marketing purposes and for the analysis of tourism experience, the ability to understand and measure awe is an important yet currently under-researched field. In fact, Here, we set out to establish a framework for the analysis of awe in tourism and identify some of its key components of particular relevance to tourism experiences.