A Tale of Two Cities: Team Teaching in Action

Team teaching is increasingly being integrated into the marketing curriculum., as schools begin to apply precepts of Total Quality Management and Continuous Improvement in an effort to both increase the quality of offerings and respond to increasing budgetary downsizing. This requires a "doing more with less" approach to academic excellence that has drawn the attention of the American Assembly of Collegiate Schools of Business. This article reviews the current literature on the topic and reports on two key presentations at the recent AACSB Continuous Improvement Symposium in Philadelphia, Pennsylvania.