Risk Perception of Mega-events

Risk perception in mega-events has recently received considerable research attention. However, the wisdom of interpreting associations of antecedents and consequences of risk perception in a causal manner is lacking. This study widens the scope of the discussion by examining these relationships in a multivariate model and by employing a comparative approach to add value to cross-sectional findings. Results indicate that the structural relationship among latent variables differs slightly for Domestic and International samples who attended the Beijing 2008 Olympic Games. A noteworthy finding is that low risk perception strongly affects event satisfaction, but event satisfaction does not have a mediating role between low risk perception and perceived likelihood of attending the next Olympic Games.