Analysis of circular economy of E-commerce market based on grey model under the background of big data

Purpose In order to more accurately predict the dynamics of the e-commerce market and increase the comprehensive value of the circular e-commerce industry, proposes to use Grey system theory to analyze the circular economy of the e-commerce market. Design/methodology/approach Construct a Grey system theory model, analyze the big data of e-commerce and circular economy of the e-commerce market and predict the development potential of China's e-commerce market. Findings The results show that the Grey system theory model can play an important role in the data analysis of circular economy of the e-commerce market. Originality/value Use Grey model to analyze e-commerce data, discover e-commerce market rules and problems and then optimize e-commerce market.