Strategies and servicescapes: Delivering user‐focused health care in Europe and China

The health servicescape model provides an effective tool for both developed and developing markets in terms of both situation analysis and the strategic implementation of effective, user‐focused change. European and Chinese health‐care providers are challenged in increasingly consumer‐centered economies. A health servicescape perspective can be utilized to provide a framework for initiating appropriate responses to the range of consumer and environmental forces. It is suggested that some good practices are emerging, but a range of specific servicescape strategies need to be adopted, particularly in the case of China.