A total of 109 college students read one of the two versions of a movie guide with brief narrative descriptions of 12 movies. Sexual content was manipulated by having only one version of the movie guide contain a categorical rating of ‘nudity’ or ‘sexuality’ for each movie. Analysis indicated that simply announcing the presence of sexual content in R-rated movies may increase the preferences of college students, particularly of female students.
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C. Mo Bahk (1998) studied this question.
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