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II. THE NEW FUNCTIONS 273 M AJOR CHANGES 273 BREAKING OUT NEW FUNCTIONS 274 When Should Functions Be Broken Out? 274 M arketing Research 275 Tim ing 276 Rate of expansion 276 Organization 276 Multiple division organization . . 277 Scope 277 Manpower development 278 Control and administration 279 Advertising and Sales Promotion 282 Integration . 282 Organization 282 Advertising 284 SLOTTING IN NEW FUNCTIONS 284 T im ing 284 Phases 284 Complexity 285 Organization 286
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Bund et al. (1957) studied this question.
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