Public Relations: Too Little Emphasis on Communication

Examining the literature on public relations, the notion emerges that all major public relations approaches recognize communication as a means to "do" public relations; some even use "communication" in the name of their approach.However, as a key concept that needs to be defined and discussed, communication is largely overlooked.After close reading of relevant literature in order to understand what is really understood under "communication", there is hardly any reference to be found to (recent) communication theories.Is it because most public relations scholars seem to hold a non-communication view of communication?