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August 30, 2026Small Business EconomicsOpen Access

What kind of brain strengthens the entrepreneurial creativity–intention link? Evidence from frontal alpha asymmetry

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Authors

LCLeidy Cubillos-PinillaPBPierre BalthazardGQGabriel Quimbayo

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Overview

Multi-method neuroimaging study demonstrates that frontal alpha asymmetry strengthens the link between creativity and business intentions in individuals, highlighting a neural basis for venture...

Key Points

  • To investigate whether resting-state frontal alpha asymmetry moderates the relationship between entrepreneurial creativity and the intention to pursue small business entry.
  • Implemented a multi-method study design combining validated self-report questionnaires with resting-state electroencephalography (EEG).
  • Recorded resting-state frontal alpha asymmetry (FAA) to evaluate relative left-to-right frontal cortical activity reflecting approach-oriented motivation.
  • Tested a moderation model assessing whether FAA acts as an affective-motivational boundary condition for turning entrepreneurial creativity into entrepreneurial intention.
  • Entrepreneurial creativity showed a positive association with entrepreneurial intention.
  • Resting-state frontal alpha asymmetry significantly moderated this association, with the positive link between creativity and entrepreneurial intention being substantially stronger in individuals with higher FAA.

Cite This Study

Cubillos-Pinilla et al. (2026) studied this question.

synapsesocial.com/papers/6a93f0696c1a8fb52e79c816https://doi.org/10.1007/s11187-026-01263-y
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