Strategic analysis reveals shifting market dynamics in digital platforms, highlighting new operating models for managers and creators.
Creators are challenging the rules of business. From bedrooms to boardrooms, they are redefining influence, money, and markets. This creative community is dismantling the old walls, rejecting the gatekeeping of corporations, and using platforms to launch its own content. Hemant K. Bhargava and Abhinav Kishore tell the inside story of the creator economy.
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Bhargava et al. (2026) studied this question.
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