Modeling framework demonstrates optimal coordination of influencer selection, scheduling, and budget allocation in social media campaigns, highlighting the role of audience overlap.
Rakesh Mallipeddi, Subodha Kumar, Chelliah Sriskandarajah, and Yunxia Zhu explain how to coordinate influencer selection, posting schedules, and budget allocation. Making a distinction between short and long campaigns, they demonstrate how engagement, audience overlap, timing, and budget shape a campaign’s success.
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Mallipeddi et al. (2026) studied this question.
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