Factors Influencing Behavioural Intention Towards Mobile Banking Adoption: A Survey of Mobile Banking Adopters

The continuous advancements in the field of technology have changed the landscape in which people access banking services. An increase in Internet subscribers has led to an increase in the adoption of mobile banking. The present study explored the various factors influencing behavioural intention towards mobile banking adoption using an extended version of the Unified Theory of Acceptance and Use of Technology 2 model with two additional variables, namely attitude and trust. Data were collected from 540 mobile banking users equally divided among rural and urban users in Punjab. The proposed model for the study was tested using partial least squares structural equation modelling. The analysis revealed that the behavioural intention could account for about 50.3% of the variation in intention to use mobile banking, and user behaviour could explain 29% of the variation in intention to use mobile banking. Significant relationships were also found for habit, attitude, performance expectancy, effort expectancy, trust, facilitating conditions and behavioural intention.