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As we enter the 21st century, it is clear that products and processes must be designed to contribute to sustainable development. This paper shows that there are forces that make integration of environmental consequences in design processes a profitable part of corporate strategy. Businesses should be considering impacts not only because it is best for our world, but also because there is increasing evidence that it may be the most profitable approach as well.
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Mason et al. (1999) studied this question.
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