Rethinking Retail Theory: Circuits of Power as an Integrative Paradigm

Retailers have gained substantial market advantage from the use of locational modeling. This paper suggests that the wider context to their trading should also be borne in mind. A mix of corporate and regulatory influences situates retailers in a system where the concept of power can be very fluid. This paper suggests that the work of Stuart Clegg may help unravel some of the complexities and it utilizes case studies to illustrate particular strategic power plays in retailing.