Irwin M. Rosenstock, Don P. Haefner, S. Stephen Kegeles, John P. Kirscht, Public Knowledge, Opinion and Action Concerning Three Public Health Issues: Radioactive Fallout, Insect and Plant Sprays and Fatty Foods, Journal of Health and Human Behavior, Vol. 7, No. 2 (Summer, 1966), pp. 91-98
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Rosenstock et al. (1966) studied this question.