Moving Journalism in a New Direction? Business Models of Digital News Organizations in Kazakhstan

Journalists and news organizations are concerned about keeping their outlets viable. Many are turning to digital formats to reach their audiences. Most published research about digital business models has focused on Europe and North America, but this is the first study examining Central Asia, specifically Kazakhstan. Twelve journalists and managers were interviewed about their organizations. The results show these outlets adjusted to the authoritarian government, adopted technological changes, found an information niche, and reached out for guidance. While a few profit from their businesses, the majority are still seeking a model that enables them to operate without government support.