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March 24, 2025Marketing Science9 citations

Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System

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SZShuang ZhengSTSiliang TongHKHyeokkoo Eric Kwon

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Abstract

This study examines the impact of a query recommender system on user search behavior, sales volume, and consumption diversity.

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Cite This Study

Zheng et al. (2025) studied this question.

synapsesocial.com/papers/6a9576cb9183a61d3016c639https://doi.org/10.1287/mksc.2024.1121
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